Writing

Plain-language notes on technology for small businesses.

Practical explainers on accessibility, AI, web, and analytics — including, often, the honest case for spending nothing at all.

Mobile

You probably don't need an app

"We should have an app" is one of the most expensive assumptions in small business. Usually there's a faster, cheaper answer that does the same job — here's how to tell.

April 10, 2026

Accessibility

Is your website a legal liability?

Most small-business websites have accessibility problems the owner has never been told about — and the lawsuits have moved down-market. Here's what that actually means for you.

March 20, 2026